I design powerful strategies grounded in user behavior and emerging trends
With 13+ years of international experience, I collaborate with leading clients and agencies to inform the next best move
🛠️ My Go-to Approaches
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✔ In-depth User Interviews ✔ Surveys ✔ Digital Diaries ✔ Focus Groups ✔ Social Listening ✔ Ethnography ✔ Contextual Inquiries ✔ Participatory Design Workshops
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✔ Usability Testing ✔ Heuristic Evaluation ✔ Card Sorting ✔ A/B Testing ✔ Surveys
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✔ Competitive/Benchmarking Analyses ✔ Trend Signals Mapping ✔ Horizon Scanning ✔ Future CX/UX Journey
// RECENT PROJECTS