GenAI images often lack cultural nuance and reinforce stereotypes. This foundational and evaluative study explored user preferences for representation in GenAI images across six global markets, tested diversification approaches, and guided the development of more inclusive GenAI tools.

Approach
Expert Interviews → Trend Research → Cultural Immersions →‍ ‍In-depth User Interviews → Card Sorting → Usability Testing → Surveys

Markets
U.S., Brazil, India, Indonesia, Japan, and Nigeria

Impact
Mitigation guidance that de-risked two feature launches and codified the approach into a Responsible AI playbook adopted across Google AI teams.

My Role
Global UX Researcher at Studio Into

Women's safety and health needs have often been overlooked in the design of fitness products. This foundational study examined how Gen Z women interact with health data day to day, where current experiences fall short, and which app features could best support their goals.

Approach
Trend Research → Cultural Immersions →‍ ‍In Situ Observations →‍ Longitudinal Diaries → In-depth Interviews → Card Sorting → Surveys

Markets
U.S., Germany, and Japan

Impact
Delivered a refreshed value proposition specific to Gen Z women focused on safety-first systems when exercising, combined with new feature recommendations for the Fitbit app.

My Role
Global UX Researcher at Studio Into

Authentication failures can expose children's sensitive information and increase their vulnerability online. This evaluative study explored how parents and children interpret passkey prompts, where doubt or confusion appears, and what product changes could reduce security-critical mistakes.

Approach
In-depth Interviews → Usability Testing

Markets
U.S. and Germany

Impact
Uncovered trust and comprehension gaps, and translated them into actionable recommendations for safer UX that significantly improved user confidence.

My Role
Global UX Researcher at Studio Into

As innovation cycles accelerate, sustainable mobility teams face mounting challenges in prioritising investments. Commissioned by the German Development Agency, the techDetector was a multi-year technology radar that identified emerging mobility solutions, assessed sustainability and gender-equity implications, and turned fragmented signals into roadmap-ready priorities.

Approach
Platform UXR : Stakeholders/User Interviews → Usability Testing
Content: Expert Interviews → Technology Scouting → Impact Surveys → Enablement Workshops

Impact
The project was honored with the Innovation for Gender Equality Award at the 2021 Paris Peace Forum for enabling faster roadmap decisions through its robust evidence-based approach.

My Role
Head of Research at Envisioning

Mobile extensions offer valuable utility but also pose performance, trust, and UX risks. This evaluative mixed-methods study mapped users' mental models around extension value and adoption, then quantified feature demand at scale to inform go/no-go decisions and a market-specific, phased beta plan within a four-week decision window.

Approach
In-depth Interviews → Survey (3,000)

Markets
U.S. and Japan (IDIs), Global (Survey)

Impact
Enabled go/no-go and a phased beta recommendation, prioritising the highest-value feature categories per market and unblocking an executive decision under a tight timeline.

My Role
Global UX Researcher at Studio Into

Brazil’s booming fintech scene has intensified digital wallet competition and raised expectations for both users and merchants. This foundational and evaluative study mapped end-to-end payment journeys, identified drivers of adoption and repeat use in real contexts, and tested key flows to turn local needs into a prioritized MVP, distinct positioning, and clear launch criteria.

Approach
Competitive analysis → In-depth Interviews → Diaries → Shop-alongs → Usability testing

Market
Brazil

Impact
Delivered a refreshed value proposition, a prioritized regional feature strategy, and a launch-readiness checklist that accelerated alignment and reduced rollout risk.

Role
Senior UX Researcher

In authentication flows, minor UX failures can lead to significant security issues. This evaluative multi-market study stress-tested a mobile sign-in flow for instruction-following, comprehension, and error recovery across six countries, pinpointing where users failed and which steps carried the highest rollout risk.

Approach
In-depth interviews → Usability testing

Markets
India, Turkey, Uzbekistan, Pakistan, Bangladesh, Indonesia

Impact
Identified the highest-risk UI moments and repeatable failure patterns, and provided a page-level set of targeted fixes that informed remediation priorities and launch readiness.

Role
Global UX Researcher at Studio IntO

Multiple health apps leave users confused about where data lives and how tools connect. This multi-market discovery program mapped real-world health-tracking routines and breakdowns for heavy app users, then synthesized the findings into a clear CUJ backbone to guide what to build first and how experiences should connect.

Approach
Trend Research → Cultural Immersions → → Longitudinal Diaries → In-depth interviews → Co-design Workshops

Markets
South Korea, Australia, and Japan

Impact
Defined Critical User Journeys, feature priorities, and decision criteria that aligned teams on sequencing, grounded early design sprints with draft concepts, and informed the foundation of a unified health-tracking UX in Data Hub.

Role
Global UX Researcher at Studio IntO